Contented clients are repeat clients so it must always be in your best interests to put client needs at the forefront of your mind. Whether you have had a poor experience with select clients in the past or wish to attract more, the following tips can help you to build new and lasting client relationships and work hard at maintaining your current ones. Keep clients happy and keep them coming back with these top hints.

 

Get to know them

Taking the time to fully understand your client as well as his or her needs will always result in a rewarding experience for both parties and makes for a far more satisfying way of conducting business in the long run. Find out their hobbies and interests and find some way to incorporate this at meetings or whenever you are in contact. Small gestures will be remembered and make all the difference when it comes rearing you for their next project or going with someone new.

 

 

Stay in touch

Aside from exchanging pleasantries over the phone or in person, it is important to show your appreciation for your clients by appearing personal in any contact you have with them. Something as little as thank you notes when submitting an invoice to them or sending e-cards and friendly greeting emails every now and again to thank them in doing business with you.

Having said this, it is important to keep your distance if you wish to maintain a healthy relationship with clients so be sure to find the right balance between showing that they are appreciated without spamming their email inbox.

 

Adapt, adopt and improve

Some clients can present you with a challenge but working at making this relationship the best it can possibly be is part and parcel of the job so it is important to learn to be more adaptive when faced with the unfamiliar. If you have worked with very similar clients in the past for example, do not become complacent; see it as an opportunity instead to learn something new from each other by tackling their solution from a new angle. There is nothing more insulting to a potential client than when a company applies a ‘one size fits all’ rule to their unique situation – take the time to investigate each individual case and improve your current methods as a result.

 

Above all, happy clients are those that feel appreciated and valuable in a well-run company, regardless of the services they offer. If you happen to run a health spa or similar business in the wellbeing and beauty industry, there’s an even easier way to improve your client relationships. The innovative salon management software by Phorest is taking the salon industry by storm, featuring a range of versatile marketing tools such as reward schemes and social network integration to ensure the client always come first.

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Contented clients are repeat clients so it must always be in your best interests to put client needs at the forefront of your mind. Whether you have had a poor experience with select clients in the past or wish to attract more, the following tips can help you to...