How Older Industries Are Evolving With The Internet
In the 1980’s and 1990’s, companies relied on their ability to advertise on radio and television to get business. They would make advertisements to print in the Yellow Pages and making themselves visible. When the Internet became popular, the older companies struggled to keep up. Companies that were more technology savvy were able to sweep in and take business.
In order to survive, older industries are beginning to evolve and adapt. A prime example of this is with the taxicab companies. Uber is a company that contracts with drivers and transportation companies to allow people to connect with a driver quickly or receive online insurance quotes. It uses more than just the Internet, but also smartphones.
With the age of technology, people rarely carry cash on them.
It is more common to pay for things with credit card or PayPal. Some taxicab companies allow people to pay with their credit card, but Uber allows people to prepay. It also allows you to select a vehicle to pick you up, such as a taxi, SUV, or even a high-end luxury car.
Other companies that have taken a page from Uber’s techniques include bookstores and newspaper companies. Due to the technology age, fewer people turn to print but take to digital forms. You can now find newspaper subscriptions online. Barnes and Noble and Amazon both have created eReaders, and they allow you to purchase electronic books to read digitally.
Postal companies no longer require you to visit the post office to purchase stamps and mail packages. Visiting their website, you can pay for stamps and print them out at home, have supplies sent to your house, and even arrange pickup times. This includes the United States Postal Services, United Parcel Service, and FedEx. They also allow you to check the status of your package while it is in transit.
Finally, restaurants and retail stores have started putting merchandise and menus online for convenience. People can order online and pick it up, or arrange for a delivery. The Internet offers a level playing field for all business sizes, but it does require an overhaul in marketing techniques for established companies. This will require a large sum of money to be put down to hire an IT department.
The Internet has brought immediacy to the people.
Patience has become a thing of the past. Companies that are able to survive are ones that evolved with the age of technology. In addition to using the Internet, companies are beginning to create applications that can run on smartphones and use data connections. From finding where a business is located, to receiving discounts and coupons, a person is able to get a service with a tap of a finger.
Just as providing a service online is important, it is also vital for companies to know how to use social media to advertise. Uber is one of the many companies that can be found on Facebook, Twitter, and LinkedIn to market. With social media, you have an increased ability to reach more clientele and take advantage of free advertising. Newspaper companies, bookstores, and more will use Facebook or Twitter as a way to tease customers about their latest offers. The more involved the business is with the Internet, the more likely they are to survive.http://www.web247.net/how-older-industries-are-evolving-with-the-internet/http://www.web247.net/wp-content/uploads/2014/02/How-Older-Industries-Are-Evolving-With-The-Internet-300x199.jpghttp://www.web247.net/wp-content/uploads/2014/02/How-Older-Industries-Are-Evolving-With-The-Internet-300x199-150x150.jpgTechnologySUV,United Parcel Service,Yellow Pages